There are many possible reasons for dry hair; a coarse, naturally curly hair is often dry and external factors like washing the hair often, heated tools, chemical treatments, sun or even central heating can cause hair to become dry and brittle. When hair is dry and has lost its natural moisture balance, it looks lifeless and rough. The hair looks dull instead of shiny and it becomes harder to style and manage .

Nobody wants dry hair, but luckily this is an easy problem to fix. The new Four Reasons Ultra Moisture products restore the moisture balance of the hair and bring back their vitality and elasticity. Ultra Moisture products give dry hair an instant, effective moisture boost, giving you your healthy, shiny hair back!

Ultra Moisture Shampoo and Ultra Moisture Conditioner are perfect for daily use. Ultra Moisture Treatment is an intensively moisturizing treatment to be used once a week or more often, depending on the hair’s condition.

Four Reasons Ultra Moisture products:

Four Reasons Ultra Moisture

ULTRA MOISTURE SHAMPOO
Deeply moisturizing shampoo contains pea protein which strengthens hair. Natural betaine and glycerol moisturize effectively while adding shine and vitality.

ULTRA MOISTURE CONDITIONER 
Deeply moisturizing conditioner contains shea butter and natural betaine which nourish, detangle and boost shine without weighing hair down. 

ULTRA MOISTURE TREATMENT 
Deeply moisturizing intensive treatment contains pro-vitamin B5, which reconstructs and strengthens hair, restoring softness and shine. Apply in washed, towel-dried hair and leave in for 5–10 minutes.